Listing with Chris Reis

If you’re in the market to sell, it’s probably time to clean house. Literally. Selling a home requires preparation, patience, and in most cases, good-old-fashioned elbow grease. From list to closing, I’ll walk you through the most important steps and terminology.

If you are selling your home, you want the best possible price and terms. Several factors will determine how much your home will sell for. The idea is to get the maximum price and the best terms during the window of time when your home is being marketed. My goal is to get you where you need to be on time.

There are several ways to gather information about the value of your home. The most convenient way to do this is to talk to a Realtor about your property. I will prepare a comparable market analysis showing the prices of recently sold homes that are comparable to yours and the prices of comparable homes on the market as well as those under contract.

All real estate transactions are different, and because of this you should do as much as you can to prepare your home for sale and engage a professional realtor to assist you with the process.

I pride myself on keeping a close eye on the market. Statistics are gathered and analyzed on a regular basis. I can tell you how long it is taking to sell properties in your price range. I will present information to you about the market conditions and will provide you additional information about how the location of your property, condition and other pertinent factors will affect the price of your home. Based on the information I can give you, you will be able to make an educated decision about pricing your home.

Buyer Snapshot

Successfully listing a property is all about the details. From data entry to perfecting photography, diligence in the preparation leads to success in the market. Ultimately, my responsibility is to ramp up interest among potential buyers to get you the best deal possible. In my mind, in order to know how to sell, you need to know who you are selling to. Listed on this page are statistics about home buyers that I like to use to structure the content and presentation of my listings.

%

Buyers search for real estate online

%

Buyers find the house they buy online themselves

%

Buyers work with a broker

Source: National Association of Realtors

Online Presence

 

Did you know that real estate searches are up 253% on Google over the last four years? If 90% of buyers are using the internet to help them find a home and over half of sales are a result of buyers finding a house online without their brokers input, it is clear that prioritizing the online presentation of your listing is vitally important.

When listing your home, you should expect your broker to have a plan for marketing your home online.

I will post your home on Windermere.com and because I am a member of the Multiple Listing Service, your listing will appear on all other major participating brokerages in the market. My listings also appear on real estate search sites like Realtor.com, Trulia and Zillow, with a combined reach of nearly 200 million viewers.

Your home is your most treasured asset, don't miss out on this crucial opportunity to reach buyers in your community, and beyond.

 

 

Photos

Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.

The Wall Street Journal

You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo.

www.marketleader.com

Homes with professional photos get 61% more views. 

Redfin

Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market.

The Wall Street Journal

Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography.

Redfin

Statistically we know that 90% of buyers use the internet in their home search and 89% cite photos as a very useful aspect of their home search. If they don't like what they see, many potential buyers won't bother to see your home in person.

In order to make the best first impression, I display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home's most flattering aspects.

This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

 

Staging Your Home

A well presented home will draw more attention from serious buyers and can greatly decrease the amount of time the house is on the market

Staging Statistics

Buyer's agents said staging home increased dollar value offered
%
Buyers said staging helped them visualize property as future home
%
Buyers are more willing to walk through after seeing online
%
Staging home increase sales price between 1-10%
%
Buyers overlook other property faults
%

Source: National Association of Realtors

After living in your home for multiple years, the floor plan is ingrained in your mind and how each room functions may seem obvious to you.

Staging a home can feel like an expensive inconvenience when selling. The truth is, it's an investment that leads to more buyers wanting to physically tour your home after seeing it online. It also helps buyers envision how your home could work for them, which in turn can increase demand, covering the cost of the investment in increased sales price.

Staging  your home can lead to increased sales price and decreased time on market. Having an experienced broker that knows how to work with professional stagers to target the house to the right potential buyer should be a priority in your decision of who to hire.

 

Additional Resources

While online presence is a primary focus when listing, I take the time to make sure that other promotional avenues are not neglected. Given that 87% of online buyers still use brokers to represent them in the deal, it is important to frequently network with other brokers and keep them informed about your listings so that they can direct their buyers towards your listing.

Other considerations include promoting the listing through your neighbors, friends and family. in 2017, 6% of sales resulted from advertising to this segment.

Open houses and yard signage account for 7% of home sales. I use a combination of social media and broker word of mouth to increase traffic and provide strong promotional materials at the home that inform the buyer why your house is the one they should consider to maximize results.

 

Pricing Strategy

When pricing real estate, there is never a uniformly agreed upon number in the market. Motivations behind the sale, condition of the property, movement in the market etc. can all have effects on an asking price and all need to evaluated.

As a broker with a strong analytical background, it is my experience that when pricing real estate it is best to continuously study the indicators in the market.  This enables me to make informed, numbers-based suggestions on pricing that will ultimately maximize the likelihood of accomplishing your goals.