Pricing Your Home

The market value of your home is what buyers are willing to pay in today's market conditions. My job is to set the right price from the start, and to position your property so it stands out in the market.

Dangers of pricing above market value:

  1. True target buyers may not see your property online because it is listed outside of their price parameters.
  2. Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.
  3. It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

Here's how I will price and position your property for the highest return:

  1. Analyze current market conditions and sales prices of comparable properties.
  2. Discuss your goals and needs.
  3. Advise you about ways to make your property more attractive to buyers.
  4. Create a comprehensive marketing plan targeting the most likely buyers.
  5. Market your property to other agents, and get their feedback on pricing and property presentation.
  6. Keep up to date on sales activity and market conditions.

What We Can Control

What We Cannot Control

  • Price
  • Terms of Sale
  • Conditions of Property
  • Location
  • Competition
  • Market Conditions