* National Association of Realtors
Of all the homes a typical buyer looks at online they only view 1 / week of their search
The truth is, if a buyer isn't intrigued by a listing online, they are unlikely to tour the property in person. This means that the digital presence of a home is vital in attracting actual traffic through the door and the more people that physically see the home, the faster it sells and the more competitive it becomes amongst buyers.
If you know how to target a listing to an audience correctly and digitally advertise to them homes they would be interested in, you're likely to increase awareness and competition for that listing.